The great way to find a targeted and relevant audience is to advertise in Google Adwords. In maximizing the conversions that your Adwords campaign can bring, use the tools that Google Analytics offers. It is a big help in making the most out of geo-targeted keywords.
Relevance by regions varies for many businesses. If you have ads for snow removal, you wouldn’t want it to show to people in Florida. Same as if you are targeting patio furniture to the entire country in the summer, but during the fall you’d only want to target the Southern states that don’t get snow. Planning your geo-targeted keyword campaign thru the help of Google Analytics can dramatically increase the attainment of your conversion rate.
Using Geo-targeted keywords in an area seems to be difficult to decide. However, thru the help of Google Analytics you can expand your business, also it helps you decide what markets to enter to increase your visibility.
Google Analytics Map Overlay Report gives you exactly where your traffic is coming from, on your general search campaigns. When you click on the goal conversion tab, you will see which regions had the highest conversion rate, out of the areas that have the highest traffic.
Increase your sales on the location that has a steady traffic and a high conversion rate. Set up a separate campaign for any regions that have been identified; for each of them, be sure to use Geo-targeted keywords that will appeal to the consumers in these identified regions even more.
How to run a specialized campaign for specific regions
Step 1. Sign in to your Google Adwords Account.
Step 2. Go to ‘Target Audience’ section to edit the campaign setting.
Step 3. Select the geographic regions that you want to target. You can choose by state, country, zip code, or city.
You can play around with the setting until you will become satisfied with the region you’ve chosen.
That’s how easy it is. Since you already know where the ads will be running, ensure that the ads you write uses geo-targeted keywords to draw them in even more. In no time you will be running regionally targeted ads with a geo-targeted campaign and it will get you even better results for your Google Adwords campaign.
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Another way to maximize the results from your Adwords campaign is top use PPCKahuna. Go to http://www.ppckahuna.com to see how their tools and resources can dramatically improve your Adwords campaign results.
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