Increase adsense click through rate (CTR) is possible only when the ad displayed through your blog is relevant to the topic you are discussing, since Google only displayed ad based on the content of your page, therefore if you want to visitors to click on the ad displayed on your blog, you must make the ad display become relevant with your blog topic or with the high paying adsense keyword you want to optimize.
How are going to do that?
The most effective way is by the use of section targeting. Implementing section targeting to your blog is the best method to ensure that the ad to be displayed to your blog is the one relevant to a particular keyword embedded on your post. It’s like telling the crawlers what portion on your blog is the most important parts containing that keywords.
How to implement section targeting?
By the use of the code below you can emphasize what section of your page is important compare with other section of your page.
<!-- google_ad_section_start -->
{ YOUR TEXT HERE}
<!-- google_ad_section_end -->
However, if you want the crawler to ignore one section of your page you can use this code:
<!-- google_ad_section_start(weight=ignore) -->
{ YOUR TEXT HERE}
<!-- google_ad_section_end -->
By the used of the codes above you expect google to display only ads that is relevant to the content of your page, you can use this code especially if there are no particular topic that you discuss on your blog, to increase adsense clickthrough rate.
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